Transforming Data into Insightful

Customer Journey Maps

Join host, Janine Loo, on Wednesday, November 27th, at 12 pm EST.

Elevate Your UX with Data-Driven Insights!

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About This Webinar

Join us in this practical webinar designed to help UX designers, researchers, and product strategists leverage data-driven insights to improve user experiences. We'll begin by tackling the common challenges of managing vast data sets and transforming complex data into insights that reveal core user needs, pain points, and motivations. You'll learn how to effectively collect and organize user data through qualitative methods like interviews, observations, and workshops, and we’ll explore popular tools, such as Dovetail and Miro, to make data organization more manageable.

Dive into advanced techniques for turning data into insights, from reaching data saturation to utilizing affinity mapping to exercising grounded theory. Through a hands-on approach, you’ll learn how to craft a journey map that captures the user’s journey, visualizes emotional highs and lows, and contextualizes each interaction point. This session is for those looking to bring user data to life and align stakeholders on impactful, empathy-driven strategies.

Webinar Objectives

  • Understand the value of data-driven design and learn techniques for collecting, organizing, and analyzing qualitative data 

  • Learn to distill raw qualitative data into critical, actionable insights to enhance product decisions using practical tools and methodologies, including Dovetail, Miro, affinity mapping, and grounded theory.

  • Gain hands-on knowledge on creating user journey maps in Miro and Figma that effectively bring data to life through visualization and storytelling.

Meet the Speaker

Janine is a service designer and UX designer with over five years experience in various roles. As a service designer, she has taken on projects from many industries, including government, education and insurance, where she has led UX research to in understand user experiences and optimize critical business processes.

Janine's expertise also extends to UI/UX design, where she has developed and maintained design systems, ensuring cohesive user experiences across different platforms. Janine approaches design from all facets, integrating empathetic problem-solving, rigorous user-centric research, and a steadfast dedication to crafting products that are visually captivating and functionally impactful.

Janine has a Bachelor of Industrial Design with an impressive list of awards and distinctions from Carleton University. Some of her most notable clients include Reebok, Bombardier, the City of Calgary, and the Department of Canadian Heritage.

Unlock the Power of Data in Journey Maps!

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